When you’re just starting out as a virtual assistant, one of the most important tools in your toolkit is a well-crafted portfolio. Think of it as your digital storefront — it shows potential clients who you are, what you do, and why you’re the right person for the job.
Even if you don’t have any official experience yet, you can build a professional and persuasive portfolio that builds trust and helps you stand out.
Let’s dive into everything you should include in your VA portfolio — plus tips on how to create one quickly and effectively.
Why a Portfolio Matters (Even If You’re Just Starting)
Most clients want to see more than just a list of services or a resume. A portfolio lets them:
- See examples of your work
- Understand your personality and communication style
- Get a feel for what it’s like to work with you
- Build confidence in your skills
A well-done portfolio says, “I take my work seriously” — and that alone can set you apart from hundreds of other VAs applying for the same gig.
1. Your Personal Introduction
Start with a short and friendly introduction. This isn’t just about qualifications — it’s about who you are as a person and a professional.
What to include:
- Your name and where you’re based (optional)
- What kind of VA you are
- Who you help (your target audience or industry)
- Your core strengths or background
Example:
Hi, I’m Sarah, a virtual assistant who helps coaches and online business owners stay organized and save time. I specialize in inbox management, calendar coordination, and customer support — and I’m passionate about helping entrepreneurs focus on what they do best.
Keep it under 150 words and keep the tone approachable and confident.
2. Your List of Services
This section helps clients understand what you actually offer.
Break your services into categories, such as:
- Admin Support: Email management, calendar scheduling, file organization
- Customer Support: Responding to client messages, managing helpdesk tickets
- Social Media Support: Scheduling posts, responding to comments, creating graphics
- Tech Help: Setting up tools like ConvertKit, Trello, or Notion
For each service, include a short description. This makes your offers feel more tangible and clear.
3. Your Tools and Tech Skills
Clients want to know if you can work with the tools they already use. Even if you’re still learning, list the platforms you’re familiar with.
Common tools to include:
- Google Workspace (Docs, Sheets, Gmail, etc.)
- Canva
- Trello / Asana
- Slack
- Zoom
- Notion
- Email marketing platforms (Mailchimp, ConvertKit, etc.)
- Social media schedulers (Buffer, Later, Meta Business Suite)
If you’re new to any tool, take a free course (like on YouTube or Coursera) and mention it in your portfolio.
4. Samples of Your Work
This part of your portfolio is crucial — but it doesn’t mean you need client work to show.
Here’s what you can include as a beginner:
- A sample inbox management plan
- A mini content calendar for Instagram
- A spreadsheet template you created
- A customer support email response template
- A quick tutorial or checklist for a VA task
Create these based on imaginary clients if needed. Just make them look real, professional, and helpful.
Pro tip: Save these as PDFs or screenshots to display directly in your portfolio.
5. Testimonials or Social Proof
If you’ve helped anyone with VA-type tasks — even a friend, former boss, or student project — ask them for a short testimonial.
What a good testimonial includes:
- Specific praise (“They’re so organized and responsive”)
- The kind of work you did
- A real name and photo if possible (adds authenticity)
Even one or two testimonials can dramatically increase trust.
If you don’t have any, offer a free or discounted service to someone in exchange for a review.
6. Your Pricing (Optional)
You don’t need to list your pricing publicly if you prefer to customize it — but having sample packages can make it easier for clients to say “yes.”
Examples:
- Starter Package: 10 hours/month for $200
- Admin Support Bundle: $350/month for email + calendar + reports
- Hourly Rate: $25/hour (minimum 5 hours)
Only include pricing if you feel comfortable with it and want to set clear expectations upfront.
7. A Call-to-Action and Contact Details
End your portfolio with a strong call to action. Tell visitors exactly what to do next.
Example:
Ready to simplify your business and get support?
Click here to schedule a free 15-minute consultation, or email me directly at yourname@email.com.
Include:
- Email address
- Optional booking link (use Calendly or TidyCal)
- Any relevant social media or LinkedIn links
Make it easy for them to reach out — avoid forms that might break or get lost.
8. Optional: A Short Video Introduction
A 60-90 second video can humanize your brand and show your communication skills. You don’t need fancy equipment — just good lighting and a clear message.
In the video, introduce yourself, explain what you do, and invite the viewer to contact you. Smile, speak naturally, and look at the camera.
Upload it to YouTube or Loom and embed it in your portfolio.
Where to Build Your VA Portfolio
You don’t need a full website to start — these free platforms work great for portfolios:
- Canva (great for beautiful one-page PDFs)
- Notion (create a sleek, organized page with links and images)
- Google Docs (simple, clean, and shareable)
- About.me (for very basic one-pagers)
- Wix or WordPress (if you’re ready to invest in a real site)
The important thing is to make it easy to read and share — and to update it regularly as you gain new experience.
Final Thoughts: Start With What You Have and Build From There
Your VA portfolio doesn’t have to be perfect — it just needs to show that you’re serious, reliable, and ready to help. Start with the basics, use real examples (even if self-created), and update as you go.
Every successful VA started with a portfolio that wasn’t “complete.” The key is to take action, get it out there, and let your work do the talking.
You’ve got this!